97304 and 97302 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
97304
97302
Opportunity
67 · Top 26%
vs65 · Top 29%
Growth
74 · Top 10%
vs74 · Top 10%
Climate
74 · Top 36%
vs74 · Top 36%
Physical resilience
42 · Bottom 32%
vs42 · Bottom 33%
Housing affordability
77 · Bottom 45%
vs73 · Bottom 39%
Access
71 · Bottom 13%
vs67 · Bottom 10%
Economic stability
52 · Bottom 37%
vs62 · Top 46%
Measured values
| Metric | 97304 | 97302 | Source period |
|---|---|---|---|
| Population | 34,879 | 40,799 | 2024 ACS 5-Year |
| Median household income | $98,031 | $85,833 | 2024 ACS 5-Year |
| Per capita income | $48,486 | $48,921 | 2024 ACS 5-Year |
| Population density | 614/sq mi | 1,741/sq mi | 2024 ACS 5-Year |
| Median home value | $499,300 | $446,400 | 2024 ACS 5-Year |
| Median gross rent | $1,485 | $1,385 | 2024 ACS 5-Year |
| Homeownership rate | 64.3% | 61.5% | 2024 ACS 5-Year |
| Unemployment rate | 5.2% | 5.2% | June 2026 |
| Employment change (year over year) | 1.4% | 1.4% | June 2026 |
| Bachelor's degree or higher | 39.1% | 42.7% | 2024 ACS 5-Year |
| Poverty rate | 10.8% | 9.6% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1,177 | 1,177 | 12 months ending July 2026 |
| Permits per 1,000 residents | 6.6 | 6.6 | 12 months ending July 2026 |
| Permit change (year over year) | 67.7% | 67.7% | 12 months ending July 2026 |
| Average July high | 84°F | 84°F | 1991-2020 Normals |
| Average January low | 36°F | 36°F | 1991-2020 Normals |
| Annual precipitation | 40.1" | 40.1" | 1991-2020 Normals |
| Distance to major airport | 47 mi | 53 mi | NASR current cycle |
| Average commute | 25.3 min | 22.9 min | 2024 ACS 5-Year |
| Median age | 39.0 | 41.2 | 2024 ACS 5-Year |
| Public schools | 9 | 10 | 2024-25 school year |
| Students per teacher | 21.56 | 22.60 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 88.8% | 88.9% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
97304
Elevated or high exposure: earthquake, heat wave.
97302
Elevated or high exposure: earthquake, heat wave.
Full profiles: 97304 — Salem, OR · 97302 — Salem, OR · How this is calculated: methodology