97302 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
97302
97303
Opportunity
65 · Top 29%
vs62 · Top 36%
Growth
74 · Top 10%
vs59 · Top 35%
Climate
74 · Top 36%
vs74 · Top 36%
Physical resilience
42 · Bottom 33%
vs42 · Bottom 33%
Housing affordability
73 · Bottom 39%
vs72 · Bottom 38%
Access
67 · Bottom 10%
vs73 · Bottom 14%
Economic stability
62 · Top 46%
vs69 · Top 33%
Measured values
| Metric | 97302 | 97303 | Source period |
|---|---|---|---|
| Population | 40,799 | 40,659 | 2024 ACS 5-Year |
| Median household income | $85,833 | $84,871 | 2024 ACS 5-Year |
| Per capita income | $48,921 | $38,507 | 2024 ACS 5-Year |
| Population density | 1,741/sq mi | 1,632/sq mi | 2024 ACS 5-Year |
| Median home value | $446,400 | $433,900 | 2024 ACS 5-Year |
| Median gross rent | $1,385 | $1,415 | 2024 ACS 5-Year |
| Homeownership rate | 61.5% | 63.0% | 2024 ACS 5-Year |
| Unemployment rate | 5.2% | 5.2% | June 2026 |
| Employment change (year over year) | 1.4% | 1.4% | June 2026 |
| Bachelor's degree or higher | 42.7% | 27.0% | 2024 ACS 5-Year |
| Poverty rate | 9.6% | 8.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1,177 | 95 | 12 months ending July 2026 |
| Permits per 1,000 residents | 6.6 | 2.4 | 12 months ending July 2026 |
| Permit change (year over year) | 67.7% | 50.8% | 12 months ending July 2026 |
| Average July high | 84°F | 84°F | 1991-2020 Normals |
| Average January low | 36°F | 36°F | 1991-2020 Normals |
| Annual precipitation | 40.1" | 40.1" | 1991-2020 Normals |
| Distance to major airport | 53 mi | 44 mi | NASR current cycle |
| Average commute | 22.9 min | 26.9 min | 2024 ACS 5-Year |
| Median age | 41.2 | 37.6 | 2024 ACS 5-Year |
| Public schools | 10 | 14 | 2024-25 school year |
| Students per teacher | 22.60 | 21.69 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 88.9% | 90.8% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
97302
Elevated or high exposure: earthquake, heat wave.
97303
Elevated or high exposure: earthquake, heat wave.
Full profiles: 97302 — Salem, OR · 97303 — Keizer, OR · How this is calculated: methodology