37040 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
97071
37040
Opportunity
56 · Top 47%
vs59 · Top 41%
Growth
67 · Top 20%
vs76 · Top 8%
Climate
74 · Top 36%
vs75 · Top 28%
Physical resilience
44 · Bottom 34%
vs48 · Bottom 40%
Housing affordability
64 · Bottom 28%
vs79 · Bottom 48%
Access
80 · Bottom 21%
vs74 · Bottom 16%
Economic stability
52 · Bottom 36%
vs52 · Bottom 36%
Measured values
| Metric | 97071 | 37040 | Source period |
|---|---|---|---|
| Population | 33,123 | 64,977 | 2024 ACS 5-Year |
| Median household income | $70,938 | $67,745 | 2024 ACS 5-Year |
| Per capita income | $33,233 | $31,500 | 2024 ACS 5-Year |
| Population density | 641/sq mi | 700/sq mi | 2024 ACS 5-Year |
| Median home value | $340,800 | $270,000 | 2024 ACS 5-Year |
| Median gross rent | $1,470 | $1,266 | 2024 ACS 5-Year |
| Homeownership rate | 63.9% | 57.8% | 2024 ACS 5-Year |
| Unemployment rate | 4.9% | 4.2% | June 2026 |
| Employment change (year over year) | 1.4% | -1.0% | June 2026 |
| Bachelor's degree or higher | 15.0% | 29.0% | 2024 ACS 5-Year |
| Poverty rate | 15.4% | 16.0% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 271 | 2,002 | 12 months ending July 2026 |
| Permits per 1,000 residents | 9.7 | 11.3 | 12 months ending July 2026 |
| Permit change (year over year) | -47.1% | -12.4% | 12 months ending July 2026 |
| Average July high | 83°F | 89°F | 1991-2020 Normals |
| Average January low | 36°F | 28°F | 1991-2020 Normals |
| Annual precipitation | 39.5" | 47.2" | 1991-2020 Normals |
| Distance to major airport | 33 mi | 45 mi | NASR current cycle |
| Average commute | 28.8 min | 30.0 min | 2024 ACS 5-Year |
| Median age | 38.8 | 31.4 | 2024 ACS 5-Year |
| Public schools | 10 | 10 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
97071
Elevated or high exposure: earthquake, heat wave.
37040
No hazard reaches elevated exposure.
Full profiles: 97071 — Woodburn, OR · 37040 — Clarksville, TN · How this is calculated: methodology