79766 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
79766
73044
Opportunity
53 · Bottom 47%
vs53 · Bottom 47%
Growth
78 · Top 6%
vs76 · Top 8%
Climate
63 · Bottom 28%
vs61 · Bottom 19%
Physical resilience
58 · Bottom 49%
vs49 · Bottom 41%
Housing affordability
98 · Top 13%
vs100 · Top 9%
Access
91 · Bottom 45%
vs81 · Bottom 23%
Economic stability
42 · Bottom 22%
vs43 · Bottom 24%
Measured values
| Metric | 79766 | 73044 | Source period |
|---|---|---|---|
| Population | 11,041 | 25,398 | 2024 ACS 5-Year |
| Median household income | $74,407 | $72,288 | 2024 ACS 5-Year |
| Per capita income | $28,801 | $34,840 | 2024 ACS 5-Year |
| Population density | 36/sq mi | 96/sq mi | 2024 ACS 5-Year |
| Median home value | $140,800 | $211,600 | 2024 ACS 5-Year |
| Median gross rent | $1,158 | $887 | 2024 ACS 5-Year |
| Homeownership rate | 82.9% | 79.7% | 2024 ACS 5-Year |
| Unemployment rate | 4.3% | 4.4% | June 2026 |
| Employment change (year over year) | -1.0% | -1.3% | June 2026 |
| Bachelor's degree or higher | 12.7% | 26.7% | 2024 ACS 5-Year |
| Poverty rate | 16.6% | 13.9% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1,191 | 112 | 12 months ending July 2026 |
| Permits per 1,000 residents | 10.3 | 10.0 | 12 months ending July 2026 |
| Permit change (year over year) | 32.3% | -8.9% | 12 months ending July 2026 |
| Average July high | 95°F | 94°F | 1991-2020 Normals |
| Average January low | 32°F | 27°F | 1991-2020 Normals |
| Annual precipitation | 12.9" | 30.5" | 1991-2020 Normals |
| Distance to major airport | 19 mi | 34 mi | NASR current cycle |
| Average commute | 31.3 min | 30.0 min | 2024 ACS 5-Year |
| Median age | 31.2 | 42.0 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
79766
Elevated or high exposure: hail.
73044
Elevated or high exposure: ice storm, tornado, hail.
Full profiles: 79766 — Odessa, TX · 73044 — Guthrie, OK · How this is calculated: methodology