78748 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
78748
75023
Opportunity
86 · Top 2%
vs72 · Top 13%
Growth
63 · Top 26%
vs56 · Top 40%
Climate
68 · Bottom 40%
vs65 · Bottom 32%
Physical resilience
75 · Top 22%
vs67 · Top 33%
Housing affordability
86 · Top 23%
vs84 · Top 27%
Access
95 · Bottom 33%
vs95 · Bottom 47%
Economic stability
80 · Top 9%
vs79 · Top 10%
Measured values
| Metric | 78748 | 75023 | Source period |
|---|---|---|---|
| Population | 55,631 | 49,229 | 2024 ACS 5-Year |
| Median household income | $115,213 | $109,660 | 2024 ACS 5-Year |
| Per capita income | $63,667 | $52,604 | 2024 ACS 5-Year |
| Population density | 3,936/sq mi | 5,352/sq mi | 2024 ACS 5-Year |
| Median home value | $465,100 | $416,500 | 2024 ACS 5-Year |
| Median gross rent | $1,839 | $1,944 | 2024 ACS 5-Year |
| Homeownership rate | 56.7% | 64.1% | 2024 ACS 5-Year |
| Unemployment rate | 3.9% | 4.5% | June 2026 |
| Employment change (year over year) | 0.1% | -0.4% | June 2026 |
| Bachelor's degree or higher | 56.5% | 56.6% | 2024 ACS 5-Year |
| Poverty rate | 7.7% | 7.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 7,547 | 716 | 12 months ending July 2026 |
| Permits per 1,000 residents | 7.8 | 2.5 | 12 months ending July 2026 |
| Permit change (year over year) | -4.6% | 104.0% | 12 months ending July 2026 |
| Average July high | 96°F | 95°F | 1991-2020 Normals |
| Average January low | 38°F | 34°F | 1991-2020 Normals |
| Annual precipitation | 35.6" | 38.3" | 1991-2020 Normals |
| Distance to major airport | 9 mi | 16 mi | NASR current cycle |
| Average commute | 31.3 min | 29.2 min | 2024 ACS 5-Year |
| Median age | 36.4 | 39.1 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
78748
Elevated or high exposure: hail.
75023
Elevated or high exposure: hail.
Full profiles: 78748 — Austin, TX · 75023 — Plano, TX · How this is calculated: methodology