72405 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
77318
72405
Opportunity
63 · Top 33%
vs77 · Top 11%
Growth
67 · Top 19%
vs74 · Top 11%
Climate
71 · Top 47%
vs70 · Top 49%
Physical resilience
59 · Top 49%
vs50 · Bottom 42%
Housing affordability
95 · Top 20%
vs100 · Top 9%
Access
81 · Bottom 23%
vs79 · Bottom 21%
Economic stability
54 · Bottom 40%
vs57 · Bottom 46%
Measured values
| Metric | 77318 | 72405 | Source period |
|---|---|---|---|
| Population | 20,792 | 18,675 | 2024 ACS 5-Year |
| Median household income | $92,415 | $92,440 | 2024 ACS 5-Year |
| Per capita income | $46,752 | $41,689 | 2024 ACS 5-Year |
| Population density | 561/sq mi | 520/sq mi | 2024 ACS 5-Year |
| Median home value | $316,900 | $259,900 | 2024 ACS 5-Year |
| Median gross rent | $1,386 | $1,104 | 2024 ACS 5-Year |
| Homeownership rate | 80.7% | 72.9% | 2024 ACS 5-Year |
| Unemployment rate | 4.7% | 4.4% | June 2026 |
| Employment change (year over year) | -0.5% | 2.6% | June 2026 |
| Bachelor's degree or higher | 29.0% | 42.1% | 2024 ACS 5-Year |
| Poverty rate | 6.6% | 12.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1,121 | 792 | 12 months ending July 2026 |
| Permits per 1,000 residents | 11.0 | 9.9 | 12 months ending July 2026 |
| Permit change (year over year) | -40.0% | 2.1% | 12 months ending July 2026 |
| Average July high | 94°F | 91°F | 1991-2020 Normals |
| Average January low | 39°F | 31°F | 1991-2020 Normals |
| Annual precipitation | 47.7" | 48.5" | 1991-2020 Normals |
| Distance to major airport | 34 mi | 40 mi | NASR current cycle |
| Average commute | 35.5 min | 22.9 min | 2024 ACS 5-Year |
| Median age | 43.1 | 34.8 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
77318
Elevated or high exposure: hurricane.
72405
Elevated or high exposure: ice storm.
Full profiles: 77318 — Conroe, TX · 72405 — Jonesboro, AR · How this is calculated: methodology