76528 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
76528
78064
Opportunity
42 · Bottom 23%
vs46 · Bottom 31%
Growth
77 · Top 7%
vs78 · Top 6%
Climate
69 · Bottom 47%
vs71 · Top 44%
Physical resilience
69 · Top 38%
vs62 · Top 45%
Housing affordability
98 · Top 15%
vs92 · Top 27%
Schools
66 · Top 31%
vs54 · Top 47%
Access
73 · Bottom 14%
vs76 · Bottom 17%
Economic stability
43 · Bottom 22%
vs41 · Bottom 20%
Measured values
| Metric | 76528 | 78064 | Source period |
|---|---|---|---|
| Population | 18,935 | 16,365 | 2024 ACS 5-Year |
| Median household income | $70,558 | $66,887 | 2024 ACS 5-Year |
| Per capita income | $32,954 | $28,772 | 2024 ACS 5-Year |
| Population density | 39/sq mi | 58/sq mi | 2024 ACS 5-Year |
| Median home value | $226,900 | $220,700 | 2024 ACS 5-Year |
| Median gross rent | $954 | $1,111 | 2024 ACS 5-Year |
| Homeownership rate | 70.5% | 68.9% | 2024 ACS 5-Year |
| Unemployment rate | 5.5% | 5.2% | June 2026 |
| Employment change (year over year) | -0.6% | -0.4% | June 2026 |
| Bachelor's degree or higher | 18.8% | 20.4% | 2024 ACS 5-Year |
| Poverty rate | 9.0% | 13.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 89 | 107 | 12 months ending July 2026 |
| Permits per 1,000 residents | 5.5 | 9.7 | 12 months ending July 2026 |
| Permit change (year over year) | 493.3% | 16.3% | 12 months ending July 2026 |
| Average July high | 95°F | 96°F | 1991-2020 Normals |
| Average January low | 36°F | 42°F | 1991-2020 Normals |
| Annual precipitation | 37.0" | 29.7" | 1991-2020 Normals |
| Distance to major airport | 43 mi | 42 mi | NASR current cycle |
| Average commute | 29.0 min | 29.5 min | 2024 ACS 5-Year |
| Median age | 39.9 | 34.5 | 2024 ACS 5-Year |
| Public schools | 5 | 5 | 2024-25 school year |
| Students per teacher | 13.21 | 14.61 | 2024-25 school year |
| Math proficiency | 42.0% | 38.8% | 2019-20 school year |
| Reading proficiency | 45.2% | 38.6% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 48.4% | 64.2% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
76528
Elevated or high exposure: hail.
78064
Elevated or high exposure: drought.
Full profiles: 76528 — Gatesville, TX · 78064 — Pleasanton, TX · How this is calculated: methodology