75074 and 78744 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
75074
78744
Opportunity
64 · Top 30%
vs74 · Top 15%
Growth
62 · Top 29%
vs64 · Top 26%
Climate
65 · Bottom 35%
vs68 · Bottom 42%
Physical resilience
67 · Top 40%
vs75 · Top 30%
Housing affordability
75 · Bottom 42%
vs72 · Bottom 38%
Schools
56 · Top 45%
vs23 · Bottom 13%
Access
95 · Top 37%
vs95 · Top 43%
Economic stability
72 · Top 27%
vs70 · Top 31%
Measured values
| Metric | 75074 | 78744 | Source period |
|---|---|---|---|
| Population | 53,831 | 50,986 | 2024 ACS 5-Year |
| Median household income | $88,697 | $83,002 | 2024 ACS 5-Year |
| Per capita income | $41,940 | $41,086 | 2024 ACS 5-Year |
| Population density | 3,369/sq mi | 2,256/sq mi | 2024 ACS 5-Year |
| Median home value | $371,000 | $357,500 | 2024 ACS 5-Year |
| Median gross rent | $1,718 | $1,647 | 2024 ACS 5-Year |
| Homeownership rate | 53.5% | 51.0% | 2024 ACS 5-Year |
| Unemployment rate | 4.5% | 3.9% | June 2026 |
| Employment change (year over year) | -0.4% | 0.1% | June 2026 |
| Bachelor's degree or higher | 44.2% | 36.6% | 2024 ACS 5-Year |
| Poverty rate | 9.6% | 13.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 716 | 7,547 | 12 months ending July 2026 |
| Permits per 1,000 residents | 2.5 | 7.7 | 12 months ending July 2026 |
| Permit change (year over year) | 104.0% | -4.6% | 12 months ending July 2026 |
| Average July high | 95°F | 96°F | 1991-2020 Normals |
| Average January low | 34°F | 38°F | 1991-2020 Normals |
| Annual precipitation | 38.3" | 35.6" | 1991-2020 Normals |
| Distance to major airport | 17 mi | 3 mi | NASR current cycle |
| Average commute | 28.7 min | 28.0 min | 2024 ACS 5-Year |
| Median age | 35.6 | 33.2 | 2024 ACS 5-Year |
| Public schools | 15 | 24 | 2024-25 school year |
| Students per teacher | 13.66 | 14.17 | 2024-25 school year |
| Math proficiency | 37.9% | 20.3% | 2019-20 school year |
| Reading proficiency | 39.2% | 28.1% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 53.4% | 85.2% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
75074
Elevated or high exposure: hail.
78744
Elevated or high exposure: hail.
Full profiles: 75074 — Plano, TX · 78744 — Austin, TX · How this is calculated: methodology