75036 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
75068
75036
Opportunity
70 · Top 20%
vs76 · Top 12%
Growth
67 · Top 20%
vs76 · Top 9%
Climate
63 · Bottom 26%
vs63 · Bottom 26%
Physical resilience
65 · Top 43%
vs65 · Top 43%
Housing affordability
89 · Top 34%
vs91 · Top 30%
Access
93 · Bottom 49%
vs94 · Top 46%
Economic stability
81 · Top 10%
vs83 · Top 8%
Measured values
| Metric | 75068 | 75036 | Source period |
|---|---|---|---|
| Population | 72,710 | 33,496 | 2024 ACS 5-Year |
| Median household income | $126,635 | $151,645 | 2024 ACS 5-Year |
| Per capita income | $49,017 | $68,398 | 2024 ACS 5-Year |
| Population density | 2,609/sq mi | 3,090/sq mi | 2024 ACS 5-Year |
| Median home value | $410,900 | $564,500 | 2024 ACS 5-Year |
| Median gross rent | $2,289 | $2,328 | 2024 ACS 5-Year |
| Homeownership rate | 80.2% | 87.7% | 2024 ACS 5-Year |
| Unemployment rate | 4.7% | 4.4% | June 2026 |
| Employment change (year over year) | -0.3% | -0.3% | June 2026 |
| Bachelor's degree or higher | 45.7% | 64.4% | 2024 ACS 5-Year |
| Poverty rate | 6.8% | 3.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 370 | 3,405 | 12 months ending July 2026 |
| Permits per 1,000 residents | 6.7 | 15.5 | 12 months ending July 2026 |
| Permit change (year over year) | -20.8% | -15.4% | 12 months ending July 2026 |
| Average July high | 96°F | 96°F | 1991-2020 Normals |
| Average January low | 32°F | 32°F | 1991-2020 Normals |
| Annual precipitation | 35.6" | 35.6" | 1991-2020 Normals |
| Distance to major airport | 20 mi | 18 mi | NASR current cycle |
| Average commute | 38.9 min | 33.8 min | 2024 ACS 5-Year |
| Median age | 35.8 | 41.9 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
75068
Elevated or high exposure: hail.
75036
Elevated or high exposure: hail.
Full profiles: 75068 — Little Elm, TX · 75036 — Frisco, TX · How this is calculated: methodology