74011 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
74012
74011
Opportunity
61 · Top 38%
vs65 · Top 29%
Growth
87 · Top 1%
vs87 · Top 1%
Climate
62 · Bottom 20%
vs62 · Bottom 20%
Physical resilience
57 · Bottom 49%
vs57 · Bottom 49%
Housing affordability
97 · Top 15%
vs100 · Top 9%
Schools
34 · Bottom 27%
vs44 · Bottom 40%
Access
96 · Top 34%
vs93 · Top 48%
Economic stability
69 · Top 31%
vs73 · Top 25%
Measured values
| Metric | 74012 | 74011 | Source period |
|---|---|---|---|
| Population | 65,060 | 33,900 | 2024 ACS 5-Year |
| Median household income | $81,456 | $99,157 | 2024 ACS 5-Year |
| Per capita income | $48,301 | $47,802 | 2024 ACS 5-Year |
| Population density | 2,621/sq mi | 1,421/sq mi | 2024 ACS 5-Year |
| Median home value | $243,800 | $269,000 | 2024 ACS 5-Year |
| Median gross rent | $1,297 | $1,338 | 2024 ACS 5-Year |
| Homeownership rate | 66.4% | 78.6% | 2024 ACS 5-Year |
| Unemployment rate | 4.0% | 4.0% | June 2026 |
| Employment change (year over year) | -2.0% | -2.0% | June 2026 |
| Bachelor's degree or higher | 34.4% | 41.7% | 2024 ACS 5-Year |
| Poverty rate | 9.7% | 7.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1,529 | 1,529 | 12 months ending July 2026 |
| Permits per 1,000 residents | 12.9 | 12.9 | 12 months ending July 2026 |
| Permit change (year over year) | 105.5% | 105.5% | 12 months ending July 2026 |
| Average July high | 94°F | 94°F | 1991-2020 Normals |
| Average January low | 28°F | 28°F | 1991-2020 Normals |
| Annual precipitation | 42.1" | 42.1" | 1991-2020 Normals |
| Distance to major airport | 11 mi | 16 mi | NASR current cycle |
| Average commute | 22.2 min | 23.7 min | 2024 ACS 5-Year |
| Median age | 36.6 | 38.2 | 2024 ACS 5-Year |
| Public schools | 18 | 10 | 2024-25 school year |
| Students per teacher | 17.69 | 17.50 | 2024-25 school year |
| Math proficiency | 20.5% | 22.3% | 2019-20 school year |
| Reading proficiency | 24.0% | 28.7% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 54.8% | 45.0% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
74012
Elevated or high exposure: strong wind.
74011
Elevated or high exposure: strong wind.
Full profiles: 74012 — Broken Arrow, OK · 74011 — Broken Arrow, OK · How this is calculated: methodology