71923 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
73801
71923
Opportunity
35 · Bottom 14%
vs49 · Bottom 38%
Growth
21 · Bottom 7%
vs33 · Bottom 23%
Climate
56 · Bottom 7%
vs66 · Bottom 38%
Physical resilience
27 · Bottom 22%
vs40 · Bottom 31%
Housing affordability
100 · Top 9%
vs100 · Top 10%
Access
50 · Bottom 4%
vs56 · Bottom 5%
Economic stability
46 · Bottom 28%
vs31 · Bottom 10%
Measured values
| Metric | 73801 | 71923 | Source period |
|---|---|---|---|
| Population | 14,892 | 14,875 | 2024 ACS 5-Year |
| Median household income | $58,877 | $56,089 | 2024 ACS 5-Year |
| Per capita income | $35,655 | $30,448 | 2024 ACS 5-Year |
| Population density | 32/sq mi | 39/sq mi | 2024 ACS 5-Year |
| Median home value | $169,100 | $170,600 | 2024 ACS 5-Year |
| Median gross rent | $829 | $809 | 2024 ACS 5-Year |
| Homeownership rate | 69.9% | 59.8% | 2024 ACS 5-Year |
| Unemployment rate | 3.9% | 5.3% | June 2026 |
| Employment change (year over year) | -2.3% | 0.1% | June 2026 |
| Bachelor's degree or higher | 18.6% | 30.3% | 2024 ACS 5-Year |
| Poverty rate | 15.0% | 21.6% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 2 | 6 | 12 months ending July 2026 |
| Permits per 1,000 residents | 0.2 | 0.6 | 12 months ending July 2026 |
| Permit change (year over year) | -33.3% | -25.0% | 12 months ending July 2026 |
| Average July high | 95°F | 93°F | 1991-2020 Normals |
| Average January low | 22°F | 33°F | 1991-2020 Normals |
| Annual precipitation | 21.4" | 52.9" | 1991-2020 Normals |
| Distance to major airport | 80 mi | 65 mi | NASR current cycle |
| Average commute | 20.9 min | 21.6 min | 2024 ACS 5-Year |
| Median age | 36.7 | 30.9 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73801
Elevated or high exposure: ice storm, wildfire, drought.
71923
Elevated or high exposure: ice storm, earthquake, hail.
Full profiles: 73801 — Woodward, OK · 71923 — Arkadelphia, AR · How this is calculated: methodology