79109 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
73120
79109
Opportunity
56 · Top 48%
vs63 · Top 33%
Growth
70 · Top 16%
vs68 · Top 17%
Climate
61 · Bottom 17%
vs68 · Bottom 44%
Physical resilience
48 · Bottom 40%
vs42 · Bottom 33%
Housing affordability
86 · Top 34%
vs98 · Top 10%
Access
97 · Top 30%
vs90 · Bottom 32%
Economic stability
58 · Bottom 47%
vs54 · Bottom 39%
Measured values
| Metric | 73120 | 79109 | Source period |
|---|---|---|---|
| Population | 35,559 | 43,578 | 2024 ACS 5-Year |
| Median household income | $64,745 | $70,435 | 2024 ACS 5-Year |
| Per capita income | $49,905 | $42,917 | 2024 ACS 5-Year |
| Population density | 3,219/sq mi | 4,226/sq mi | 2024 ACS 5-Year |
| Median home value | $238,000 | $222,900 | 2024 ACS 5-Year |
| Median gross rent | $1,132 | $986 | 2024 ACS 5-Year |
| Homeownership rate | 51.7% | 57.8% | 2024 ACS 5-Year |
| Unemployment rate | 4.3% | 4.1% | June 2026 |
| Employment change (year over year) | -1.6% | -1.2% | June 2026 |
| Bachelor's degree or higher | 48.1% | 32.3% | 2024 ACS 5-Year |
| Poverty rate | 12.3% | 13.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 4,666 | 1,196 | 12 months ending July 2026 |
| Permits per 1,000 residents | 6.7 | 5.9 | 12 months ending July 2026 |
| Permit change (year over year) | 1.4% | 2.1% | 12 months ending July 2026 |
| Average July high | 95°F | 93°F | 1991-2020 Normals |
| Average January low | 28°F | 25°F | 1991-2020 Normals |
| Annual precipitation | 30.7" | 19.7" | 1991-2020 Normals |
| Distance to major airport | 13 mi | 11 mi | NASR current cycle |
| Average commute | 21.7 min | 19.7 min | 2024 ACS 5-Year |
| Median age | 36.5 | 38.5 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73120
Elevated or high exposure: hail, tornado.
79109
Elevated or high exposure: hail, drought, strong wind.
Full profiles: 73120 — Oklahoma City, OK · 79109 — Amarillo, TX · How this is calculated: methodology