73071 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
73071
73112
Opportunity
54 · Bottom 48%
vs51 · Bottom 41%
Growth
61 · Top 31%
vs70 · Top 16%
Climate
62 · Bottom 22%
vs61 · Bottom 17%
Physical resilience
50 · Bottom 42%
vs48 · Bottom 39%
Housing affordability
92 · Top 29%
vs87 · Top 39%
Schools
36 · Bottom 31%
vs23 · Bottom 14%
Access
95 · Top 39%
vs99 · Top 15%
Economic stability
53 · Bottom 37%
vs53 · Bottom 38%
Measured values
| Metric | 73071 | 73112 | Source period |
|---|---|---|---|
| Population | 43,798 | 30,372 | 2024 ACS 5-Year |
| Median household income | $64,007 | $58,419 | 2024 ACS 5-Year |
| Per capita income | $36,024 | $36,251 | 2024 ACS 5-Year |
| Population density | 1,878/sq mi | 3,985/sq mi | 2024 ACS 5-Year |
| Median home value | $215,200 | $196,400 | 2024 ACS 5-Year |
| Median gross rent | $1,063 | $1,075 | 2024 ACS 5-Year |
| Homeownership rate | 48.2% | 51.7% | 2024 ACS 5-Year |
| Unemployment rate | 4.2% | 4.3% | June 2026 |
| Employment change (year over year) | -1.6% | -1.6% | June 2026 |
| Bachelor's degree or higher | 41.1% | 36.5% | 2024 ACS 5-Year |
| Poverty rate | 20.0% | 17.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 455 | 4,666 | 12 months ending July 2026 |
| Permits per 1,000 residents | 3.5 | 6.7 | 12 months ending July 2026 |
| Permit change (year over year) | 26.0% | 1.4% | 12 months ending July 2026 |
| Average July high | 93°F | 95°F | 1991-2020 Normals |
| Average January low | 27°F | 28°F | 1991-2020 Normals |
| Annual precipitation | 36.4" | 30.7" | 1991-2020 Normals |
| Distance to major airport | 15 mi | 9 mi | NASR current cycle |
| Average commute | 25.8 min | 19.2 min | 2024 ACS 5-Year |
| Median age | 31.0 | 36.4 | 2024 ACS 5-Year |
| Public schools | 11 | 6 | 2024-25 school year |
| Students per teacher | 16.45 | 15.80 | 2024-25 school year |
| Math proficiency | 19.9% | 13.6% | 2019-20 school year |
| Reading proficiency | 24.6% | 18.4% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 62.9% | 84.0% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73071
Elevated or high exposure: ice storm, hail, tornado.
73112
Elevated or high exposure: hail, tornado.
Full profiles: 73071 — Norman, OK · 73112 — Oklahoma City, OK · How this is calculated: methodology