73069 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
73069
73008
Opportunity
52 · Bottom 45%
vs45 · Bottom 30%
Growth
61 · Top 31%
vs56 · Top 40%
Climate
62 · Bottom 22%
vs61 · Bottom 17%
Physical resilience
50 · Bottom 42%
vs48 · Bottom 39%
Housing affordability
80 · Top 50%
vs90 · Top 32%
Schools
52 · Top 49%
vs40 · Bottom 35%
Access
97 · Top 24%
vs99 · Top 15%
Economic stability
46 · Bottom 27%
vs38 · Bottom 16%
Measured values
| Metric | 73069 | 73008 | Source period |
|---|---|---|---|
| Population | 28,462 | 21,472 | 2024 ACS 5-Year |
| Median household income | $58,888 | $57,459 | 2024 ACS 5-Year |
| Per capita income | $35,150 | $26,079 | 2024 ACS 5-Year |
| Population density | 1,809/sq mi | 2,854/sq mi | 2024 ACS 5-Year |
| Median home value | $234,000 | $173,200 | 2024 ACS 5-Year |
| Median gross rent | $1,072 | $1,071 | 2024 ACS 5-Year |
| Homeownership rate | 45.7% | 54.0% | 2024 ACS 5-Year |
| Unemployment rate | 4.2% | 4.4% | June 2026 |
| Employment change (year over year) | -1.6% | -1.6% | June 2026 |
| Bachelor's degree or higher | 44.2% | 24.7% | 2024 ACS 5-Year |
| Poverty rate | 20.3% | 20.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 455 | 41 | 12 months ending July 2026 |
| Permits per 1,000 residents | 3.5 | 2.0 | 12 months ending July 2026 |
| Permit change (year over year) | 26.0% | 241.7% | 12 months ending July 2026 |
| Average July high | 93°F | 95°F | 1991-2020 Normals |
| Average January low | 27°F | 28°F | 1991-2020 Normals |
| Annual precipitation | 36.4" | 30.7" | 1991-2020 Normals |
| Distance to major airport | 12 mi | 8 mi | NASR current cycle |
| Average commute | 23.1 min | 22.6 min | 2024 ACS 5-Year |
| Median age | 33.2 | 31.7 | 2024 ACS 5-Year |
| Public schools | 9 | 9 | 2024-25 school year |
| Students per teacher | 17.63 | 15.98 | 2024-25 school year |
| Math proficiency | 24.6% | 22.3% | 2019-20 school year |
| Reading proficiency | 32.7% | 23.7% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 47.1% | 68.4% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73069
Elevated or high exposure: ice storm, hail, tornado.
73008
Elevated or high exposure: hail, tornado.
Full profiles: 73069 — Norman, OK · 73008 — Bethany, OK · How this is calculated: methodology