74037 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
73020
74037
Opportunity
59 · Top 40%
vs63 · Top 34%
Growth
73 · Top 12%
vs69 · Top 17%
Climate
62 · Bottom 22%
vs62 · Bottom 20%
Physical resilience
48 · Bottom 40%
vs57 · Bottom 49%
Housing affordability
100 · Top 9%
vs99 · Top 12%
Schools
56 · Top 44%
vs69 · Top 29%
Access
93 · Top 50%
vs91 · Bottom 46%
Economic stability
64 · Top 42%
vs74 · Top 22%
Measured values
| Metric | 73020 | 74037 | Source period |
|---|---|---|---|
| Population | 25,645 | 24,547 | 2024 ACS 5-Year |
| Median household income | $104,601 | $103,942 | 2024 ACS 5-Year |
| Per capita income | $43,812 | $43,697 | 2024 ACS 5-Year |
| Population density | 416/sq mi | 1,519/sq mi | 2024 ACS 5-Year |
| Median home value | $265,600 | $301,900 | 2024 ACS 5-Year |
| Median gross rent | $1,406 | $1,605 | 2024 ACS 5-Year |
| Homeownership rate | 88.7% | 76.9% | 2024 ACS 5-Year |
| Unemployment rate | 4.4% | 4.1% | June 2026 |
| Employment change (year over year) | -1.6% | -2.0% | June 2026 |
| Bachelor's degree or higher | 32.7% | 49.1% | 2024 ACS 5-Year |
| Poverty rate | 7.3% | 7.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 93 | 118 | 12 months ending July 2026 |
| Permits per 1,000 residents | 7.6 | 4.4 | 12 months ending July 2026 |
| Permit change (year over year) | 57.6% | 22.9% | 12 months ending July 2026 |
| Average July high | 93°F | 94°F | 1991-2020 Normals |
| Average January low | 27°F | 28°F | 1991-2020 Normals |
| Annual precipitation | 36.4" | 42.1" | 1991-2020 Normals |
| Distance to major airport | 20 mi | 15 mi | NASR current cycle |
| Average commute | 27.8 min | 21.6 min | 2024 ACS 5-Year |
| Median age | 41.1 | 34.6 | 2024 ACS 5-Year |
| Public schools | 8 | 5 | 2024-25 school year |
| Students per teacher | 18.38 | 17.19 | 2024-25 school year |
| Math proficiency | 29.4% | 32.6% | 2019-20 school year |
| Reading proficiency | 29.1% | 32.8% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 40.8% | 50.5% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73020
Elevated or high exposure: hail, tornado.
74037
Elevated or high exposure: strong wind.
Full profiles: 73020 — Choctaw, OK · 74037 — Jenks, OK · How this is calculated: methodology