72761 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
72761
72756
Opportunity
82 · Top 6%
vs81 · Top 6%
Growth
88 · Top 1%
vs78 · Top 6%
Climate
73 · Top 39%
vs73 · Top 39%
Physical resilience
59 · Top 49%
vs56 · Bottom 47%
Housing affordability
99 · Top 12%
vs92 · Top 28%
Access
97 · Top 25%
vs92 · Bottom 47%
Economic stability
52 · Bottom 36%
vs57 · Bottom 44%
Measured values
| Metric | 72761 | 72756 | Source period |
|---|---|---|---|
| Population | 24,745 | 41,791 | 2024 ACS 5-Year |
| Median household income | $76,122 | $72,230 | 2024 ACS 5-Year |
| Per capita income | $31,558 | $38,353 | 2024 ACS 5-Year |
| Population density | 217/sq mi | 322/sq mi | 2024 ACS 5-Year |
| Median home value | $236,600 | $269,200 | 2024 ACS 5-Year |
| Median gross rent | $991 | $1,030 | 2024 ACS 5-Year |
| Homeownership rate | 65.4% | 62.7% | 2024 ACS 5-Year |
| Unemployment rate | 3.5% | 3.2% | June 2026 |
| Employment change (year over year) | 4.2% | 4.2% | June 2026 |
| Bachelor's degree or higher | 29.3% | 24.6% | 2024 ACS 5-Year |
| Poverty rate | 13.4% | 11.9% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 367 | 721 | 12 months ending July 2026 |
| Permits per 1,000 residents | 19.6 | 9.9 | 12 months ending July 2026 |
| Permit change (year over year) | 58.9% | 19.6% | 12 months ending July 2026 |
| Average July high | 90°F | 90°F | 1991-2020 Normals |
| Average January low | 27°F | 27°F | 1991-2020 Normals |
| Annual precipitation | 45.4" | 45.4" | 1991-2020 Normals |
| Distance to major airport | 12 mi | 18 mi | NASR current cycle |
| Average commute | 25.7 min | 21.9 min | 2024 ACS 5-Year |
| Median age | 35.5 | 38.5 | 2024 ACS 5-Year |
| Public schools | 6 | 10 | 2024-25 school year |
| Students per teacher | 15.83 | 12.57 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 60.2% | 55.9% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72761
Elevated or high exposure: ice storm, cold wave.
72756
Elevated or high exposure: ice storm, cold wave.
Full profiles: 72761 — Siloam Springs, AR · 72756 — Rogers, AR · How this is calculated: methodology