72715 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
72715
35802
Opportunity
78 · Top 9%
vs72 · Top 17%
Growth
80 · Top 4%
vs79 · Top 5%
Climate
73 · Top 39%
vs68 · Bottom 44%
Physical resilience
58 · Top 50%
vs50 · Bottom 43%
Housing affordability
87 · Top 39%
vs84 · Top 44%
Access
96 · Top 33%
vs95 · Top 38%
Economic stability
55 · Bottom 41%
vs66 · Top 37%
Measured values
| Metric | 72715 | 35802 | Source period |
|---|---|---|---|
| Population | 17,288 | 23,858 | 2024 ACS 5-Year |
| Median household income | $82,447 | $76,324 | 2024 ACS 5-Year |
| Per capita income | $60,912 | $57,864 | 2024 ACS 5-Year |
| Population density | 599/sq mi | 1,453/sq mi | 2024 ACS 5-Year |
| Median home value | $290,900 | $334,100 | 2024 ACS 5-Year |
| Median gross rent | $1,458 | $1,154 | 2024 ACS 5-Year |
| Homeownership rate | 88.5% | 54.0% | 2024 ACS 5-Year |
| Unemployment rate | 4.2% | 3.5% | June 2026 |
| Employment change (year over year) | 4.2% | -1.2% | June 2026 |
| Bachelor's degree or higher | 41.6% | 52.8% | 2024 ACS 5-Year |
| Poverty rate | 4.5% | 7.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 708 | 2,108 | 12 months ending July 2026 |
| Permits per 1,000 residents | 22.3 | 9.5 | 12 months ending July 2026 |
| Permit change (year over year) | -16.5% | 87.4% | 12 months ending July 2026 |
| Average July high | 90°F | 92°F | 1991-2020 Normals |
| Average January low | 27°F | 33°F | 1991-2020 Normals |
| Annual precipitation | 45.4" | 54.3" | 1991-2020 Normals |
| Distance to major airport | 13 mi | 13 mi | NASR current cycle |
| Average commute | 28.0 min | 19.1 min | 2024 ACS 5-Year |
| Median age | 57.6 | 40.5 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72715
Elevated or high exposure: ice storm, cold wave.
35802
Elevated or high exposure: tornado, inland flooding, earthquake.
Full profiles: 72715 — Bella Vista, AR · 35802 — Huntsville, AL · How this is calculated: methodology