72714 and 72745 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
72714
72745
Opportunity
82 · Top 6%
vs83 · Top 4%
Growth
80 · Top 4%
vs84 · Top 2%
Climate
73 · Top 39%
vs73 · Top 39%
Physical resilience
58 · Top 50%
vs58 · Top 50%
Housing affordability
100 · Top 9%
vs99 · Top 11%
Access
96 · Top 35%
vs97 · Top 25%
Economic stability
71 · Top 29%
vs76 · Top 18%
Measured values
| Metric | 72714 | 72745 | Source period |
|---|---|---|---|
| Population | 14,350 | 15,447 | 2024 ACS 5-Year |
| Median household income | $103,125 | $91,207 | 2024 ACS 5-Year |
| Per capita income | $50,939 | $37,963 | 2024 ACS 5-Year |
| Population density | 784/sq mi | 485/sq mi | 2024 ACS 5-Year |
| Median home value | $306,600 | $281,800 | 2024 ACS 5-Year |
| Median gross rent | $1,338 | $1,159 | 2024 ACS 5-Year |
| Homeownership rate | 86.8% | 71.4% | 2024 ACS 5-Year |
| Unemployment rate | 4.2% | 3.5% | June 2026 |
| Employment change (year over year) | 4.2% | 4.2% | June 2026 |
| Bachelor's degree or higher | 41.5% | 23.6% | 2024 ACS 5-Year |
| Poverty rate | 3.0% | 6.4% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 708 | 221 | 12 months ending July 2026 |
| Permits per 1,000 residents | 22.3 | 20.4 | 12 months ending July 2026 |
| Permit change (year over year) | -16.5% | -10.2% | 12 months ending July 2026 |
| Average July high | 90°F | 90°F | 1991-2020 Normals |
| Average January low | 27°F | 27°F | 1991-2020 Normals |
| Annual precipitation | 45.4" | 45.4" | 1991-2020 Normals |
| Distance to major airport | 14 mi | 12 mi | NASR current cycle |
| Average commute | 29.6 min | 22.4 min | 2024 ACS 5-Year |
| Median age | 42.1 | 33.5 | 2024 ACS 5-Year |
| Public schools | 1 | 2 | 2024-25 school year |
| Students per teacher | 19.63 | 13.30 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 19.4% | 57.6% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72714
Elevated or high exposure: ice storm, cold wave.
72745
Elevated or high exposure: ice storm, cold wave.
Full profiles: 72714 — Bella Vista, AR · 72745 — Lowell, AR · How this is calculated: methodology