72405 and 72002 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
72405
72002
Opportunity
77 · Top 11%
vs81 · Top 6%
Growth
74 · Top 11%
vs82 · Top 3%
Climate
70 · Top 49%
vs66 · Bottom 39%
Physical resilience
50 · Bottom 42%
vs47 · Bottom 38%
Housing affordability
100 · Top 9%
vs100 · Top 9%
Access
79 · Bottom 21%
vs85 · Bottom 29%
Economic stability
57 · Bottom 46%
vs57 · Bottom 45%
Measured values
| Metric | 72405 | 72002 | Source period |
|---|---|---|---|
| Population | 18,675 | 21,495 | 2024 ACS 5-Year |
| Median household income | $92,440 | $85,502 | 2024 ACS 5-Year |
| Per capita income | $41,689 | $36,616 | 2024 ACS 5-Year |
| Population density | 520/sq mi | 326/sq mi | 2024 ACS 5-Year |
| Median home value | $259,900 | $220,000 | 2024 ACS 5-Year |
| Median gross rent | $1,104 | $1,074 | 2024 ACS 5-Year |
| Homeownership rate | 72.9% | 84.4% | 2024 ACS 5-Year |
| Unemployment rate | 4.4% | 3.7% | June 2026 |
| Employment change (year over year) | 2.6% | 2.2% | June 2026 |
| Bachelor's degree or higher | 42.1% | 31.2% | 2024 ACS 5-Year |
| Poverty rate | 12.1% | 15.5% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 792 | 187 | 12 months ending July 2026 |
| Permits per 1,000 residents | 9.9 | 8.7 | 12 months ending July 2026 |
| Permit change (year over year) | 2.1% | 26.4% | 12 months ending July 2026 |
| Average July high | 91°F | 92°F | 1991-2020 Normals |
| Average January low | 31°F | 31°F | 1991-2020 Normals |
| Annual precipitation | 48.5" | 50.4" | 1991-2020 Normals |
| Distance to major airport | 40 mi | 18 mi | NASR current cycle |
| Average commute | 22.9 min | 27.7 min | 2024 ACS 5-Year |
| Median age | 34.8 | 34.4 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72405
Elevated or high exposure: ice storm.
72002
Elevated or high exposure: ice storm, tornado, hail.
Full profiles: 72405 — Jonesboro, AR · 72002 — Bryant, AR · How this is calculated: methodology