72404 and 37830 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
72404
37830
Opportunity
71 · Top 20%
vs68 · Top 23%
Growth
74 · Top 11%
vs70 · Top 16%
Climate
70 · Top 49%
vs77 · Top 24%
Physical resilience
50 · Bottom 42%
vs49 · Bottom 41%
Housing affordability
94 · Top 23%
vs90 · Top 33%
Access
73 · Bottom 15%
vs84 · Bottom 27%
Economic stability
58 · Bottom 47%
vs48 · Bottom 31%
Measured values
| Metric | 72404 | 37830 | Source period |
|---|---|---|---|
| Population | 29,968 | 33,038 | 2024 ACS 5-Year |
| Median household income | $70,269 | $72,269 | 2024 ACS 5-Year |
| Per capita income | $43,036 | $42,222 | 2024 ACS 5-Year |
| Population density | 234/sq mi | 390/sq mi | 2024 ACS 5-Year |
| Median home value | $247,100 | $270,900 | 2024 ACS 5-Year |
| Median gross rent | $946 | $1,131 | 2024 ACS 5-Year |
| Homeownership rate | 63.7% | 66.1% | 2024 ACS 5-Year |
| Unemployment rate | 4.4% | 3.6% | June 2026 |
| Employment change (year over year) | 2.6% | -1.2% | June 2026 |
| Bachelor's degree or higher | 37.6% | 40.2% | 2024 ACS 5-Year |
| Poverty rate | 13.9% | 12.2% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 792 | 220 | 12 months ending July 2026 |
| Permits per 1,000 residents | 9.9 | 6.7 | 12 months ending July 2026 |
| Permit change (year over year) | 2.1% | -3.1% | 12 months ending July 2026 |
| Average July high | 91°F | 87°F | 1991-2020 Normals |
| Average January low | 31°F | 29°F | 1991-2020 Normals |
| Annual precipitation | 48.5" | 59.7" | 1991-2020 Normals |
| Distance to major airport | 49 mi | 20 mi | NASR current cycle |
| Average commute | 21.7 min | 23.4 min | 2024 ACS 5-Year |
| Median age | 37.8 | 39.5 | 2024 ACS 5-Year |
| Public schools | 13 | 8 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72404
Elevated or high exposure: ice storm.
37830
Elevated or high exposure: earthquake.
Full profiles: 72404 — Jonesboro, AR · 37830 — Oak Ridge, TN · How this is calculated: methodology