72032 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
72103
72032
Opportunity
66 · Top 28%
vs71 · Top 19%
Growth
54 · Top 43%
vs57 · Top 38%
Climate
66 · Bottom 39%
vs68 · Bottom 44%
Physical resilience
46 · Bottom 36%
vs49 · Bottom 41%
Housing affordability
97 · Top 16%
vs96 · Top 18%
Access
89 · Bottom 36%
vs81 · Bottom 23%
Economic stability
47 · Bottom 28%
vs47 · Bottom 29%
Measured values
| Metric | 72103 | 72032 | Source period |
|---|---|---|---|
| Population | 15,736 | 34,469 | 2024 ACS 5-Year |
| Median household income | $68,029 | $64,695 | 2024 ACS 5-Year |
| Per capita income | $28,501 | $30,831 | 2024 ACS 5-Year |
| Population density | 515/sq mi | 301/sq mi | 2024 ACS 5-Year |
| Median home value | $155,700 | $209,800 | 2024 ACS 5-Year |
| Median gross rent | $1,087 | $992 | 2024 ACS 5-Year |
| Homeownership rate | 81.9% | 63.4% | 2024 ACS 5-Year |
| Unemployment rate | 4.2% | 4.1% | June 2026 |
| Employment change (year over year) | 2.2% | 2.2% | June 2026 |
| Bachelor's degree or higher | 18.5% | 30.2% | 2024 ACS 5-Year |
| Poverty rate | 18.5% | 15.5% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 628 | 297 | 12 months ending July 2026 |
| Permits per 1,000 residents | 3.1 | 4.4 | 12 months ending July 2026 |
| Permit change (year over year) | -35.9% | -50.7% | 12 months ending July 2026 |
| Average July high | 92°F | 91°F | 1991-2020 Normals |
| Average January low | 31°F | 32°F | 1991-2020 Normals |
| Annual precipitation | 50.4" | 51.8" | 1991-2020 Normals |
| Distance to major airport | 13 mi | 25 mi | NASR current cycle |
| Average commute | 26.2 min | 25.9 min | 2024 ACS 5-Year |
| Median age | 40.2 | 33.8 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72103
Elevated or high exposure: ice storm, tornado.
72032
Elevated or high exposure: ice storm.
Full profiles: 72103 — Little Rock, AR · 72032 — Conway, AR · How this is calculated: methodology