72118 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
72076
72118
Opportunity
52 · Bottom 44%
vs57 · Top 45%
Growth
54 · Top 43%
vs61 · Top 31%
Climate
68 · Bottom 44%
vs68 · Bottom 44%
Physical resilience
42 · Bottom 32%
vs44 · Bottom 34%
Housing affordability
93 · Top 26%
vs85 · Top 42%
Access
88 · Bottom 35%
vs90 · Bottom 41%
Economic stability
39 · Bottom 19%
vs42 · Bottom 21%
Measured values
| Metric | 72076 | 72118 | Source period |
|---|---|---|---|
| Population | 38,437 | 22,913 | 2024 ACS 5-Year |
| Median household income | $54,379 | $49,559 | 2024 ACS 5-Year |
| Per capita income | $28,937 | $28,306 | 2024 ACS 5-Year |
| Population density | 529/sq mi | 829/sq mi | 2024 ACS 5-Year |
| Median home value | $163,600 | $123,100 | 2024 ACS 5-Year |
| Median gross rent | $958 | $1,018 | 2024 ACS 5-Year |
| Homeownership rate | 53.4% | 51.2% | 2024 ACS 5-Year |
| Unemployment rate | 5.0% | 4.5% | June 2026 |
| Employment change (year over year) | 2.2% | 2.2% | June 2026 |
| Bachelor's degree or higher | 20.5% | 20.7% | 2024 ACS 5-Year |
| Poverty rate | 18.1% | 21.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 128 | 244 | 12 months ending July 2026 |
| Permits per 1,000 residents | 4.4 | 3.8 | 12 months ending July 2026 |
| Permit change (year over year) | -17.4% | 9.4% | 12 months ending July 2026 |
| Average July high | 91°F | 91°F | 1991-2020 Normals |
| Average January low | 32°F | 32°F | 1991-2020 Normals |
| Annual precipitation | 51.8" | 51.8" | 1991-2020 Normals |
| Distance to major airport | 14 mi | 10 mi | NASR current cycle |
| Average commute | 23.8 min | 23.1 min | 2024 ACS 5-Year |
| Median age | 35.3 | 37.0 | 2024 ACS 5-Year |
| Public schools | 9 | 4 | 2024-25 school year |
| Students per teacher | 13.19 | 14.51 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 53.9% | 61.5% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72076
Elevated or high exposure: ice storm, inland flooding.
72118
Elevated or high exposure: ice storm, inland flooding.
Full profiles: 72076 — Jacksonville, AR · 72118 — North Little Rock, AR · How this is calculated: methodology