72002 and 72405 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
72002
72405
Opportunity
81 · Top 6%
vs77 · Top 11%
Growth
82 · Top 3%
vs74 · Top 11%
Climate
66 · Bottom 39%
vs70 · Top 49%
Physical resilience
47 · Bottom 38%
vs50 · Bottom 42%
Housing affordability
100 · Top 9%
vs100 · Top 9%
Access
85 · Bottom 29%
vs79 · Bottom 21%
Economic stability
57 · Bottom 45%
vs57 · Bottom 46%
Measured values
| Metric | 72002 | 72405 | Source period |
|---|---|---|---|
| Population | 21,495 | 18,675 | 2024 ACS 5-Year |
| Median household income | $85,502 | $92,440 | 2024 ACS 5-Year |
| Per capita income | $36,616 | $41,689 | 2024 ACS 5-Year |
| Population density | 326/sq mi | 520/sq mi | 2024 ACS 5-Year |
| Median home value | $220,000 | $259,900 | 2024 ACS 5-Year |
| Median gross rent | $1,074 | $1,104 | 2024 ACS 5-Year |
| Homeownership rate | 84.4% | 72.9% | 2024 ACS 5-Year |
| Unemployment rate | 3.7% | 4.4% | June 2026 |
| Employment change (year over year) | 2.2% | 2.6% | June 2026 |
| Bachelor's degree or higher | 31.2% | 42.1% | 2024 ACS 5-Year |
| Poverty rate | 15.5% | 12.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 187 | 792 | 12 months ending July 2026 |
| Permits per 1,000 residents | 8.7 | 9.9 | 12 months ending July 2026 |
| Permit change (year over year) | 26.4% | 2.1% | 12 months ending July 2026 |
| Average July high | 92°F | 91°F | 1991-2020 Normals |
| Average January low | 31°F | 31°F | 1991-2020 Normals |
| Annual precipitation | 50.4" | 48.5" | 1991-2020 Normals |
| Distance to major airport | 18 mi | 40 mi | NASR current cycle |
| Average commute | 27.7 min | 22.9 min | 2024 ACS 5-Year |
| Median age | 34.4 | 34.8 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72002
Elevated or high exposure: ice storm, tornado, hail.
72405
Elevated or high exposure: ice storm.
Full profiles: 72002 — Bryant, AR · 72405 — Jonesboro, AR · How this is calculated: methodology