72002 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
72002
37148
Opportunity
81 · Top 6%
vs71 · Top 19%
Growth
82 · Top 3%
vs83 · Top 2%
Climate
66 · Bottom 39%
vs74 · Top 32%
Physical resilience
47 · Bottom 38%
vs52 · Bottom 44%
Housing affordability
100 · Top 9%
vs93 · Top 25%
Access
85 · Bottom 29%
vs82 · Bottom 24%
Economic stability
57 · Bottom 45%
vs65 · Top 41%
Measured values
| Metric | 72002 | 37148 | Source period |
|---|---|---|---|
| Population | 21,495 | 26,274 | 2024 ACS 5-Year |
| Median household income | $85,502 | $81,633 | 2024 ACS 5-Year |
| Per capita income | $36,616 | $33,493 | 2024 ACS 5-Year |
| Population density | 326/sq mi | 199/sq mi | 2024 ACS 5-Year |
| Median home value | $220,000 | $295,000 | 2024 ACS 5-Year |
| Median gross rent | $1,074 | $1,122 | 2024 ACS 5-Year |
| Homeownership rate | 84.4% | 75.7% | 2024 ACS 5-Year |
| Unemployment rate | 3.7% | 3.1% | June 2026 |
| Employment change (year over year) | 2.2% | -0.3% | June 2026 |
| Bachelor's degree or higher | 31.2% | 15.1% | 2024 ACS 5-Year |
| Poverty rate | 15.5% | 10.8% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 187 | 140 | 12 months ending July 2026 |
| Permits per 1,000 residents | 8.7 | 10.4 | 12 months ending July 2026 |
| Permit change (year over year) | 26.4% | 94.4% | 12 months ending July 2026 |
| Average July high | 92°F | 89°F | 1991-2020 Normals |
| Average January low | 31°F | 27°F | 1991-2020 Normals |
| Annual precipitation | 50.4" | 54.3" | 1991-2020 Normals |
| Distance to major airport | 18 mi | 33 mi | NASR current cycle |
| Average commute | 27.7 min | 32.3 min | 2024 ACS 5-Year |
| Median age | 34.4 | 37.3 | 2024 ACS 5-Year |
| Public schools | 4 | 8 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72002
Elevated or high exposure: ice storm, tornado, hail.
37148
No hazard reaches elevated exposure.
Full profiles: 72002 — Bryant, AR · 37148 — Portland, TN · How this is calculated: methodology