68510 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
68104
68510
Opportunity
77 · Top 8%
vs78 · Top 7%
Growth
60 · Top 33%
vs61 · Top 31%
Climate
59 · Bottom 16%
vs59 · Bottom 10%
Physical resilience
62 · Top 39%
vs75 · Top 23%
Housing affordability
92 · Top 12%
vs93 · Top 11%
Access
97 · Top 46%
vs95 · Bottom 33%
Economic stability
56 · Bottom 44%
vs62 · Top 42%
Measured values
| Metric | 68104 | 68510 | Source period |
|---|---|---|---|
| Population | 36,673 | 19,391 | 2024 ACS 5-Year |
| Median household income | $60,549 | $65,951 | 2024 ACS 5-Year |
| Per capita income | $32,998 | $42,004 | 2024 ACS 5-Year |
| Population density | 5,559/sq mi | 4,261/sq mi | 2024 ACS 5-Year |
| Median home value | $168,100 | $239,700 | 2024 ACS 5-Year |
| Median gross rent | $1,077 | $892 | 2024 ACS 5-Year |
| Homeownership rate | 57.8% | 58.3% | 2024 ACS 5-Year |
| Unemployment rate | 3.3% | 2.9% | June 2026 |
| Employment change (year over year) | 0.9% | 0.4% | June 2026 |
| Bachelor's degree or higher | 29.9% | 43.8% | 2024 ACS 5-Year |
| Poverty rate | 17.3% | 12.9% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 3,487 | 1,911 | 12 months ending July 2026 |
| Permits per 1,000 residents | 7.1 | 6.5 | 12 months ending July 2026 |
| Permit change (year over year) | -11.5% | -12.2% | 12 months ending July 2026 |
| Average July high | 85°F | 87°F | 1991-2020 Normals |
| Average January low | 15°F | 14°F | 1991-2020 Normals |
| Distance to major airport | 6 mi | 7 mi | NASR current cycle |
| Average commute | 21.4 min | 19.1 min | 2024 ACS 5-Year |
| Median age | 35.9 | 41.1 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
68104
Elevated or high exposure: hail, tornado, heat wave.
68510
Elevated or high exposure: strong wind, tornado, hail.
Full profiles: 68104 — Omaha, NE · 68510 — Lincoln, NE · How this is calculated: methodology