54017 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
54022
54017
Opportunity
86 · Top 3%
vs84 · Top 4%
Growth
68 · Top 18%
vs80 · Top 4%
Climate
55 · Bottom 5%
vs55 · Bottom 5%
Physical resilience
67 · Top 39%
vs81 · Top 23%
Housing affordability
90 · Top 31%
vs97 · Top 16%
Schools
72 · Top 25%
vs76 · Top 19%
Access
85 · Bottom 29%
vs79 · Bottom 20%
Economic stability
66 · Top 38%
vs73 · Top 24%
Measured values
| Metric | 54022 | 54017 | Source period |
|---|---|---|---|
| Population | 24,789 | 20,366 | 2024 ACS 5-Year |
| Median household income | $96,642 | $98,571 | 2024 ACS 5-Year |
| Per capita income | $43,973 | $41,857 | 2024 ACS 5-Year |
| Population density | 180/sq mi | 146/sq mi | 2024 ACS 5-Year |
| Median home value | $373,100 | $321,700 | 2024 ACS 5-Year |
| Median gross rent | $1,109 | $1,225 | 2024 ACS 5-Year |
| Homeownership rate | 68.2% | 75.5% | 2024 ACS 5-Year |
| Unemployment rate | 3.6% | 3.5% | June 2026 |
| Employment change (year over year) | 2.9% | 2.4% | June 2026 |
| Bachelor's degree or higher | 46.7% | 33.8% | 2024 ACS 5-Year |
| Poverty rate | 11.5% | 9.2% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 134 | 139 | 12 months ending July 2026 |
| Permits per 1,000 residents | 8.0 | 13.2 | 12 months ending July 2026 |
| Permit change (year over year) | -23.4% | 6.1% | 12 months ending July 2026 |
| Average July high | 83°F | 83°F | 1991-2020 Normals |
| Average January low | 9°F | 9°F | 1991-2020 Normals |
| Annual precipitation | 29.2" | 29.2" | 1991-2020 Normals |
| Distance to major airport | 30 mi | 38 mi | NASR current cycle |
| Average commute | 26.5 min | 29.8 min | 2024 ACS 5-Year |
| Median age | 34.4 | 38.0 | 2024 ACS 5-Year |
| Public schools | 8 | 7 | 2024-25 school year |
| Students per teacher | 15.65 | 15.09 | 2024-25 school year |
| Math proficiency | 46.6% | 58.1% | 2019-20 school year |
| Reading proficiency | 50.1% | 44.4% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 18.4% | 27.2% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
54022
Elevated or high exposure: strong wind, hail, tornado.
54017
Elevated or high exposure: strong wind, hail, tornado.
Full profiles: 54022 — River Falls, WI · 54017 — New Richmond, WI · How this is calculated: methodology