53704 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
53713
53704
Opportunity
68 · Top 24%
vs75 · Top 13%
Growth
71 · Top 15%
vs71 · Top 15%
Climate
57 · Bottom 8%
vs57 · Bottom 8%
Physical resilience
97 · Top 2%
vs97 · Top 2%
Housing affordability
67 · Bottom 32%
vs80 · Bottom 49%
Schools
25 · Bottom 17%
vs37 · Bottom 32%
Access
97 · Top 32%
vs97 · Top 32%
Economic stability
65 · Top 40%
vs66 · Top 37%
Measured values
| Metric | 53713 | 53704 | Source period |
|---|---|---|---|
| Population | 24,351 | 46,730 | 2024 ACS 5-Year |
| Median household income | $58,017 | $74,034 | 2024 ACS 5-Year |
| Per capita income | $37,235 | $48,751 | 2024 ACS 5-Year |
| Population density | 2,487/sq mi | 2,138/sq mi | 2024 ACS 5-Year |
| Median home value | $255,600 | $318,400 | 2024 ACS 5-Year |
| Median gross rent | $1,231 | $1,267 | 2024 ACS 5-Year |
| Homeownership rate | 32.5% | 52.2% | 2024 ACS 5-Year |
| Unemployment rate | 3.0% | 3.0% | June 2026 |
| Employment change (year over year) | -0.3% | -0.3% | June 2026 |
| Bachelor's degree or higher | 38.7% | 51.0% | 2024 ACS 5-Year |
| Poverty rate | 18.5% | 13.7% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 3,111 | 3,111 | 12 months ending July 2026 |
| Permits per 1,000 residents | 11.2 | 11.2 | 12 months ending July 2026 |
| Permit change (year over year) | 14.7% | 14.7% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 12°F | 12°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 37.1" | 1991-2020 Normals |
| Distance to major airport | 8 mi | 1 mi | NASR current cycle |
| Average commute | 18.9 min | 23.1 min | 2024 ACS 5-Year |
| Median age | 30.0 | 35.4 | 2024 ACS 5-Year |
| Public schools | 7 | 14 | 2024-25 school year |
| Students per teacher | 10.54 | 11.57 | 2024-25 school year |
| Math proficiency | 13.1% | 23.4% | 2019-20 school year |
| Reading proficiency | 18.3% | 27.5% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 61.4% | 57.8% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Full profiles: 53713 — Madison, WI · 53704 — Madison, WI · How this is calculated: methodology