53703 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
53703
19104
Opportunity
68 · Top 22%
vs56 · Top 47%
Growth
71 · Top 14%
vs56 · Top 40%
Climate
57 · Bottom 8%
vs71 · Top 47%
Physical resilience
97 · Top 2%
vs71 · Top 34%
Housing affordability
14 · Bottom 1%
vs17 · Bottom 1%
Access
97 · Top 37%
vs99 · Top 10%
Economic stability
53 · Bottom 37%
vs24 · Bottom 4%
Measured values
| Metric | 53703 | 19104 | Source period |
|---|---|---|---|
| Population | 37,659 | 55,172 | 2024 ACS 5-Year |
| Median household income | $47,847 | $38,814 | 2024 ACS 5-Year |
| Per capita income | $46,898 | $24,820 | 2024 ACS 5-Year |
| Population density | 20,356/sq mi | 18,024/sq mi | 2024 ACS 5-Year |
| Median home value | $471,800 | $266,600 | 2024 ACS 5-Year |
| Median gross rent | $1,488 | $1,364 | 2024 ACS 5-Year |
| Homeownership rate | 14.6% | 16.9% | 2024 ACS 5-Year |
| Unemployment rate | 3.0% | 4.9% | June 2026 |
| Employment change (year over year) | -0.3% | 2.8% | June 2026 |
| Bachelor's degree or higher | 70.6% | 47.6% | 2024 ACS 5-Year |
| Poverty rate | 39.6% | 36.8% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 3,111 | 4,599 | 12 months ending July 2026 |
| Permits per 1,000 residents | 11.2 | 2.9 | 12 months ending July 2026 |
| Permit change (year over year) | 14.7% | 72.8% | 12 months ending July 2026 |
| Average July high | 82°F | 88°F | 1991-2020 Normals |
| Average January low | 12°F | 26°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 44.1" | 1991-2020 Normals |
| Distance to major airport | 5 mi | 6 mi | NASR current cycle |
| Average commute | 22.0 min | 27.7 min | 2024 ACS 5-Year |
| Median age | 24.8 | 23.8 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Full profiles: 53703 — Madison, WI · 19104 — Philadelphia, PA · How this is calculated: methodology