38004 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
38004
27282
Opportunity
60 · Top 39%
vs57 · Top 46%
Growth
59 · Top 35%
vs53 · Top 45%
Climate
68 · Bottom 42%
vs77 · Top 24%
Physical resilience
58 · Top 49%
vs63 · Top 44%
Housing affordability
95 · Top 21%
vs95 · Top 20%
Access
98 · Top 21%
vs97 · Top 32%
Economic stability
77 · Top 16%
vs80 · Top 11%
Measured values
| Metric | 38004 | 27282 | Source period |
|---|---|---|---|
| Population | 12,001 | 15,927 | 2024 ACS 5-Year |
| Median household income | $92,928 | $91,512 | 2024 ACS 5-Year |
| Per capita income | $44,946 | $50,390 | 2024 ACS 5-Year |
| Population density | 439/sq mi | 1,082/sq mi | 2024 ACS 5-Year |
| Median home value | $320,900 | $312,900 | 2024 ACS 5-Year |
| Median gross rent | $1,243 | $1,364 | 2024 ACS 5-Year |
| Homeownership rate | 86.6% | 69.1% | 2024 ACS 5-Year |
| Unemployment rate | 4.0% | 4.4% | June 2026 |
| Employment change (year over year) | -1.4% | -1.2% | June 2026 |
| Bachelor's degree or higher | 34.7% | 50.3% | 2024 ACS 5-Year |
| Poverty rate | 5.8% | 6.0% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 38 | 348 | 12 months ending July 2026 |
| Permits per 1,000 residents | 3.7 | 3.0 | 12 months ending July 2026 |
| Permit change (year over year) | -2.6% | 39.8% | 12 months ending July 2026 |
| Average July high | 92°F | 89°F | 1991-2020 Normals |
| Average January low | 33°F | 30°F | 1991-2020 Normals |
| Annual precipitation | 54.9" | 44.0" | 1991-2020 Normals |
| Distance to major airport | 7 mi | 7 mi | NASR current cycle |
| Average commute | 37.2 min | 21.3 min | 2024 ACS 5-Year |
| Median age | 38.8 | 39.5 | 2024 ACS 5-Year |
| Public schools | 1 | 8 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Full profiles: 38004 — Atoka, TN · 27282 — High Point, NC · How this is calculated: methodology