37701 and 72703 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
37701
72703
Opportunity
67 · Top 25%
vs74 · Top 15%
Growth
89 · Top 1%
vs82 · Top 3%
Climate
77 · Top 23%
vs73 · Top 39%
Physical resilience
61 · Top 47%
vs63 · Top 44%
Housing affordability
70 · Bottom 35%
vs65 · Bottom 29%
Access
95 · Top 43%
vs91 · Bottom 45%
Economic stability
60 · Top 49%
vs56 · Bottom 42%
Measured values
| Metric | 37701 | 72703 | Source period |
|---|---|---|---|
| Population | 10,247 | 35,896 | 2024 ACS 5-Year |
| Median household income | $66,132 | $60,568 | 2024 ACS 5-Year |
| Per capita income | $42,675 | $46,347 | 2024 ACS 5-Year |
| Population density | 954/sq mi | 893/sq mi | 2024 ACS 5-Year |
| Median home value | $281,100 | $391,000 | 2024 ACS 5-Year |
| Median gross rent | $1,374 | $1,006 | 2024 ACS 5-Year |
| Homeownership rate | 68.0% | 38.0% | 2024 ACS 5-Year |
| Unemployment rate | 3.3% | 4.0% | June 2026 |
| Employment change (year over year) | -1.1% | 4.2% | June 2026 |
| Bachelor's degree or higher | 37.1% | 46.9% | 2024 ACS 5-Year |
| Poverty rate | 10.3% | 17.7% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 258 | 2,340 | 12 months ending July 2026 |
| Permits per 1,000 residents | 21.1 | 23.6 | 12 months ending July 2026 |
| Permit change (year over year) | 177.4% | -4.8% | 12 months ending July 2026 |
| Average July high | 88°F | 89°F | 1991-2020 Normals |
| Average January low | 30°F | 25°F | 1991-2020 Normals |
| Annual precipitation | 51.9" | 47.0" | 1991-2020 Normals |
| Distance to major airport | 1 mi | 19 mi | NASR current cycle |
| Average commute | 25.5 min | 19.7 min | 2024 ACS 5-Year |
| Median age | 35.3 | 32.5 | 2024 ACS 5-Year |
| Public schools | 4 | 5 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
37701
Elevated or high exposure: earthquake, lightning, tornado.
72703
Elevated or high exposure: ice storm.
Full profiles: 37701 — Alcoa, TN · 72703 — Fayetteville, AR · How this is calculated: methodology