30152 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
30152
30066
Opportunity
94 · Top 1%
vs90 · Top 1%
Growth
81 · Top 4%
vs68 · Top 18%
Climate
77 · Top 25%
vs78 · Top 21%
Physical resilience
66 · Top 42%
vs66 · Top 42%
Housing affordability
96 · Top 19%
vs92 · Top 27%
Schools
71 · Top 25%
vs80 · Top 14%
Access
79 · Bottom 21%
vs79 · Bottom 21%
Economic stability
79 · Top 13%
vs78 · Top 15%
Measured values
| Metric | 30152 | 30066 | Source period |
|---|---|---|---|
| Population | 44,977 | 61,761 | 2024 ACS 5-Year |
| Median household income | $126,578 | $116,074 | 2024 ACS 5-Year |
| Per capita income | $56,865 | $53,612 | 2024 ACS 5-Year |
| Population density | 2,015/sq mi | 2,274/sq mi | 2024 ACS 5-Year |
| Median home value | $427,500 | $403,200 | 2024 ACS 5-Year |
| Median gross rent | $1,755 | $1,837 | 2024 ACS 5-Year |
| Homeownership rate | 79.0% | 77.1% | 2024 ACS 5-Year |
| Unemployment rate | 3.1% | 3.1% | June 2026 |
| Employment change (year over year) | 2.1% | 2.1% | June 2026 |
| Bachelor's degree or higher | 52.7% | 53.0% | 2024 ACS 5-Year |
| Poverty rate | 6.0% | 7.4% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 354 | 165 | 12 months ending July 2026 |
| Permits per 1,000 residents | 10.2 | 2.7 | 12 months ending July 2026 |
| Permit change (year over year) | 444.6% | 60.2% | 12 months ending July 2026 |
| Average July high | 90°F | 89°F | 1991-2020 Normals |
| Average January low | 31°F | 33°F | 1991-2020 Normals |
| Annual precipitation | 48.1" | 51.4" | 1991-2020 Normals |
| Distance to major airport | 28 mi | 28 mi | NASR current cycle |
| Average commute | 33.7 min | 30.7 min | 2024 ACS 5-Year |
| Median age | 41.1 | 38.8 | 2024 ACS 5-Year |
| Public schools | 10 | 16 | 2024-25 school year |
| Students per teacher | 14.70 | 14.85 | 2024-25 school year |
| Math proficiency | 40.7% | 47.4% | 2019-20 school year |
| Reading proficiency | 47.5% | 56.9% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 33.0% | 33.5% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
30152
Elevated or high exposure: tornado.
30066
Elevated or high exposure: tornado.
Full profiles: 30152 — Kennesaw, GA · 30066 — Marietta, GA · How this is calculated: methodology