Signals
28504
27530
Opportunity
28 · Bottom 7%
vs29 · Bottom 7%
Climate
74 · Top 36%
vs74 · Top 36%
Physical resilience
28 · Bottom 22%
vs30 · Bottom 24%
Housing affordability
93 · Top 25%
vs92 · Top 29%
Schools
40 · Bottom 35%
vs27 · Bottom 20%
Access
97 · Top 32%
vs87 · Bottom 32%
Economic stability
38 · Bottom 17%
vs37 · Bottom 16%
Measured values
| Metric | 28504 | 27530 | Source period |
|---|---|---|---|
| Population | 20,407 | 37,634 | 2024 ACS 5-Year |
| Median household income | $53,583 | $54,504 | 2024 ACS 5-Year |
| Per capita income | $31,388 | $31,603 | 2024 ACS 5-Year |
| Population density | 168/sq mi | 353/sq mi | 2024 ACS 5-Year |
| Median home value | $143,300 | $200,300 | 2024 ACS 5-Year |
| Median gross rent | $940 | $835 | 2024 ACS 5-Year |
| Homeownership rate | 63.7% | 56.0% | 2024 ACS 5-Year |
| Unemployment rate | 5.2% | 4.4% | June 2026 |
| Employment change (year over year) | -1.0% | -3.1% | June 2026 |
| Bachelor's degree or higher | 17.7% | 22.5% | 2024 ACS 5-Year |
| Poverty rate | 18.0% | 19.2% | 2024 ACS 5-Year |
| Average July high | 91°F | 91°F | 1991-2020 Normals |
| Average January low | 35°F | 35°F | 1991-2020 Normals |
| Annual precipitation | 52.3" | 52.3" | 1991-2020 Normals |
| Distance to major airport | 7 mi | 26 mi | NASR current cycle |
| Average commute | 25.2 min | 22.9 min | 2024 ACS 5-Year |
| Median age | 41.6 | 39.3 | 2024 ACS 5-Year |
| Public schools | 6 | 12 | 2024-25 school year |
| Students per teacher | 14.24 | 17.56 | 2024-25 school year |
| Math proficiency | 30.1% | 26.7% | 2019-20 school year |
| Reading proficiency | 38.0% | 38.2% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 99.2% | 98.7% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
28504
Elevated or high exposure: hurricane.
27530
Elevated or high exposure: hurricane.
Full profiles: 28504 — Kinston, NC · 27530 — Goldsboro, NC · How this is calculated: methodology