28348 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
28348
28304
Opportunity
35 · Bottom 13%
vs27 · Bottom 6%
Growth
35 · Bottom 25%
vs21 · Bottom 8%
Climate
73 · Top 39%
vs73 · Top 39%
Physical resilience
52 · Bottom 45%
vs52 · Bottom 45%
Housing affordability
91 · Top 29%
vs80 · Bottom 49%
Schools
34 · Bottom 28%
vs32 · Bottom 25%
Access
63 · Bottom 7%
vs67 · Bottom 10%
Economic stability
49 · Bottom 32%
vs48 · Bottom 31%
Measured values
| Metric | 28348 | 28304 | Source period |
|---|---|---|---|
| Population | 39,196 | 37,140 | 2024 ACS 5-Year |
| Median household income | $66,129 | $58,563 | 2024 ACS 5-Year |
| Per capita income | $31,069 | $31,435 | 2024 ACS 5-Year |
| Population density | 929/sq mi | 2,135/sq mi | 2024 ACS 5-Year |
| Median home value | $217,400 | $172,000 | 2024 ACS 5-Year |
| Median gross rent | $1,124 | $1,312 | 2024 ACS 5-Year |
| Homeownership rate | 74.8% | 55.4% | 2024 ACS 5-Year |
| Unemployment rate | 4.4% | 4.8% | June 2026 |
| Employment change (year over year) | -2.7% | -2.7% | June 2026 |
| Bachelor's degree or higher | 24.2% | 26.0% | 2024 ACS 5-Year |
| Poverty rate | 14.7% | 16.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 57 | 322 | 12 months ending July 2026 |
| Permits per 1,000 residents | 3.2 | 1.5 | 12 months ending July 2026 |
| Permit change (year over year) | -40.0% | -68.7% | 12 months ending July 2026 |
| Average July high | 91°F | 91°F | 1991-2020 Normals |
| Average January low | 34°F | 34°F | 1991-2020 Normals |
| Annual precipitation | 44.6" | 44.6" | 1991-2020 Normals |
| Distance to major airport | 67 mi | 60 mi | NASR current cycle |
| Average commute | 28.6 min | 24.1 min | 2024 ACS 5-Year |
| Median age | 34.4 | 34.6 | 2024 ACS 5-Year |
| Public schools | 10 | 14 | 2024-25 school year |
| Students per teacher | 18.46 | 16.49 | 2024-25 school year |
| Math proficiency | 28.7% | 27.0% | 2019-20 school year |
| Reading proficiency | 41.9% | 39.8% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 83.6% | 85.0% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
28348
Elevated or high exposure: hurricane.
28304
Elevated or high exposure: hurricane.
Full profiles: 28348 — Hope Mills, NC · 28304 — Fayetteville, NC · How this is calculated: methodology