02324 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
01752
02324
Opportunity
59 · Top 42%
vs62 · Top 34%
Growth
60 · Top 33%
vs55 · Top 42%
Climate
62 · Bottom 21%
vs62 · Bottom 25%
Physical resilience
88 · Top 13%
vs89 · Top 12%
Housing affordability
60 · Bottom 22%
vs71 · Bottom 36%
Schools
58 · Top 42%
vs59 · Top 40%
Access
88 · Bottom 34%
vs88 · Bottom 35%
Economic stability
75 · Top 21%
vs74 · Top 22%
Measured values
| Metric | 01752 | 02324 | Source period |
|---|---|---|---|
| Population | 41,647 | 25,704 | 2024 ACS 5-Year |
| Median household income | $91,968 | $112,726 | 2024 ACS 5-Year |
| Per capita income | $46,241 | $50,876 | 2024 ACS 5-Year |
| Population density | 1,996/sq mi | 953/sq mi | 2024 ACS 5-Year |
| Median home value | $513,100 | $533,600 | 2024 ACS 5-Year |
| Median gross rent | $1,871 | $2,090 | 2024 ACS 5-Year |
| Homeownership rate | 56.0% | 75.6% | 2024 ACS 5-Year |
| Unemployment rate | 4.1% | 4.3% | June 2026 |
| Employment change (year over year) | -1.7% | -1.5% | June 2026 |
| Bachelor's degree or higher | 40.5% | 39.6% | 2024 ACS 5-Year |
| Poverty rate | 9.6% | 4.8% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 128 | 23 | 12 months ending July 2026 |
| Permits per 1,000 residents | 3.1 | 0.8 | 12 months ending July 2026 |
| Permit change (year over year) | 29.3% | 109.1% | 12 months ending July 2026 |
| Average July high | 85°F | 84°F | 1991-2020 Normals |
| Average January low | 18°F | 19°F | 1991-2020 Normals |
| Annual precipitation | 42.6" | 47.6" | 1991-2020 Normals |
| Distance to major airport | 28 mi | 27 mi | NASR current cycle |
| Average commute | 32.2 min | 36.0 min | 2024 ACS 5-Year |
| Median age | 37.5 | 41.4 | 2024 ACS 5-Year |
| Public schools | 9 | 5 | 2024-25 school year |
| Students per teacher | 11.54 | 17.60 | 2024-25 school year |
| Math proficiency | 25.3% | 39.2% | 2019-20 school year |
| Reading proficiency | 41.5% | 47.3% | 2019-20 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
01752
Elevated or high exposure: earthquake.
02324
Elevated or high exposure: coastal flooding, hurricane.
Full profiles: 01752 — Marlborough, MA · 02324 — Bridgewater Town, MA · How this is calculated: methodology