74136 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
01040
74136
Opportunity
35 · Bottom 14%
vs38 · Bottom 18%
Growth
56 · Top 39%
vs49 · Bottom 48%
Climate
60 · Bottom 14%
vs62 · Bottom 20%
Physical resilience
60 · Top 48%
vs57 · Bottom 49%
Housing affordability
66 · Bottom 30%
vs62 · Bottom 25%
Access
100 · Top 4%
vs95 · Top 43%
Economic stability
29 · Bottom 8%
vs47 · Bottom 29%
Measured values
| Metric | 01040 | 74136 | Source period |
|---|---|---|---|
| Population | 37,813 | 31,416 | 2024 ACS 5-Year |
| Median household income | $53,605 | $51,820 | 2024 ACS 5-Year |
| Per capita income | $31,236 | $40,948 | 2024 ACS 5-Year |
| Population density | 1,786/sq mi | 4,062/sq mi | 2024 ACS 5-Year |
| Median home value | $274,100 | $298,100 | 2024 ACS 5-Year |
| Median gross rent | $1,021 | $989 | 2024 ACS 5-Year |
| Homeownership rate | 41.3% | 35.0% | 2024 ACS 5-Year |
| Unemployment rate | 5.9% | 4.8% | June 2026 |
| Employment change (year over year) | -0.8% | -2.0% | June 2026 |
| Bachelor's degree or higher | 25.9% | 37.8% | 2024 ACS 5-Year |
| Poverty rate | 27.0% | 18.6% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 47 | 1,014 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.2 | 2.5 | 12 months ending July 2026 |
| Permit change (year over year) | 123.8% | 22.9% | 12 months ending July 2026 |
| Average July high | 85°F | 94°F | 1991-2020 Normals |
| Average January low | 16°F | 28°F | 1991-2020 Normals |
| Annual precipitation | 45.2" | 42.1" | 1991-2020 Normals |
| Distance to major airport | 5 mi | 10 mi | NASR current cycle |
| Average commute | 21.1 min | 20.7 min | 2024 ACS 5-Year |
| Median age | 40.0 | 36.6 | 2024 ACS 5-Year |
| Public schools | 12 | 1 | 2024-25 school year |
| Students per teacher | 12.75 | 15.96 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
01040
Elevated or high exposure: hurricane.
74136
Elevated or high exposure: strong wind.
Full profiles: 01040 — Holyoke, MA · 74136 — Tulsa, OK · How this is calculated: methodology